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  1. Links not working? Contact your librarian 1 item
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  2. Selected Readings 2015 29 items
    1. What is Strategy? 7 items
      1. Marketing strategy: based on first principles and data analytics - Robert W. Palmatier, Shrihari Sridhar 2017 (electronic resource)

        Book 

      2. Marketing strategy: based on first principles and data analytics - Robert W. Palmatier, Shrihari Sridhar 2017

        Book 

      3. The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s. - Gamble, Jordan ...[and three others] 2011

        Article Recommended Digitised under the CLA Digitisation Licence therefore only available to students on module MKTP002

      4. Strategy Execution. - Gary L. Neilson, K. Martin, E. Powers June 2008

        Article Recommended “You will find this journal via the Library catalogue. Due to publisher restrictions we are not able to provide a link directly to the article.”

      5. Peek-a-Boo. - Piercy, Nigel F.Cravens, David W.Lane, Nikala 2010

        Article Recommended

      6. Towards a dynamic theory of strategy - Porter, Michael E., Michael E. Porter 1991

        Article Recommended

      7. Your strategy needs a strategy - M. Reeves, C. Love, P. Tillman September 2012

        Article Recommended “You will find this journal via the Library catalogue. Due to publisher restrictions we are not able to provide a link directly to the article.”

    2. Market Environments 3 items
      1. Proactive companies: how to anticipate market changes - Leonardo Araujo, Rogerio Gava 2012 (electronic resource)

        Book 

    3. Market Orientation 4 items
      1. Innovation or customer orientation? An empirical investigation - P. Berthon,, J. Mac Hulbert, L. Pitt 2004

        Article Recommended

      2. Why competitors matter for market orientation - Hans Eibe Sørensen, Hans Eibe Sørensen 2009

        Article Recommended

    4. Segmentation, targeting and positioning 3 items
      1. Positioning strategies in business markets - Stavros P. Kalafatis, Markos H. Tsogas, Charles Blankson 2000

        Article Recommended

      2. Prioritising target markets - Lyndon Simkin, Sally Dibb 1998

        Article Recommended

    5. Competition 5 items
      1. A review of empirical research on dynamic competitive strategy - Hutzschenreuter Thomas, Israel Sascha 2008

        Article Recommended

      2. Dynamic capabilities and strategic management - Teece, David J., Pisano, Gary, Shuen, Amy 1997

        Article Recommended

      3. Strategy: The Uniqueness Challenge - T. Zengar 2013

        Article Recommended “You will find this journal via the Library catalogue. Due to publisher restrictions we are not able to provide a link directly to the article.”

    6. Marketing Channels 4 items
      1. Market Entry Strategies : Pioneers Versus Late Arrivals - B. G. Kalyanaram, R. Gurumurthy 1998

        Article Recommended

    7. Marketing Responses 3 items
      1. International marketing adaptation versus standardisation of multinational companies - Demetris Vrontis, Alkis Thrassou, Iasonas Lamprianou 2009

        Article Recommended

  3. BEYOND the READING LIST 1 item
    You are expected to read widely beyond this resource list. Make a start with your subject research guide
    1. Try the subject research guide for the most appropriate resources for your topic.