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  1. Links not working? Contact your librarian 1 item
    1.  

      If any links do not work please contact the Subject Librarians

      Let us know which resource is not working and which list it is on.

       

      Thanks

  2. The core text book for this module is: 4 items
    1. Marketing management - Philip Kotler, Kevin Lane Keller 2016 (electronic resource)

      Book 

    2. Marketing management - Philip Kotler, Kevin Lane Keller 2016 (electronic resource)

      Book 

    3. Marketing management - Philip Kotler, Kevin Lane Keller 2016

      Book 

    4. Marketing management - Philip Kotler 2009 (electronic resource)

      Book  Older ebook edition

  3. Additional readings: 3 items
    1. Total relationship marketing - Evert Gummesson 2008 (electronic resource)

      Book Recommended

    2. Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg 2013

      Book Recommended

    3. The marketing plan handbook - Marian Burk Wood c(2014) (electronic resource)

      Book Recommended

  4. Other Published articles 10 items
    1. The Concept of the Marketing Mix. - Borden, Neil H. 1984

      Article Recommended Reprint of article published 1964

    2. Marketing in a postmodern world - A. Fuat Firat, Nikhilesh Dholakia, Alladi Venkatesh 1995

      Article Recommended

    3. Marketing myopia - Levitt, Theodore Levitt 1960

      Article  You will find this journal via the Library catalogue. Due to publisher restrictions we are not able to provide a link directly to the article.

    4. ‘Good’ case research in industrial marketing: Insights from research practice - Rebecca Piekkari, Emmanuella Plakoyiannaki, Catherine Welch 2010-1

      Article Recommended

    5. Purchase decision making and the increasing significance of family types - Julie Tinson, Clive Nancarrow, Ian Brace 25/01/2008

      Article Recommended

  5. Journals 11 items
  6. BEYOND the READING LIST 1 item
    You are expected to read widely beyond this resource list. Make a start with your subject research guide
    1. Try the subject research guide for the most appropriate resources for your topic.